Hi all
A lot of businesses are using Instagram now to improve their brand through social media. so I thought it would be worth learning more to improve my knowledge. So I will be taking a look at both the basics of Instagram and how to use Instagram for your business.
- the basics of behind Instagram:
Instagram is a photo sharing an app that works with android or your iPhone. it allows people to share great quality photos about what matters to them on their mobile. You can comment, Like and tag people in the photo’s just like on any other social media site and you can also link your profile to your other social media sites. Instagram, however, is considered to be one of the best social media sites for engagement.
Once you have taken a photo that you wish to share on the site you can explore the sites photo filters, focuses and other edit options. You can also post small videos or splice a number of videos together. Once your photo or video clip is ready you can add a caption or anecdote before sharing your photo on Instagram.
- How to use Instagram for business:
On the business side of things Instagram it’s all about building a visual identity of your business and sharing that with your customers. By building the brand of your business through photos that are relevant to your customers it creates a better relationship between you and your customers.
This can be done in a number of the different way such as following those who follow you, hosting photo contest to get customers engaged, offering exclusive rewards or behind the scene information. All of this can help to take the mystery out of your business for customers and include them in the day to day running which shows the most personal side of your business and not just its products.
In conclusion, Instagram is a way of creating identity through photos, either personally or professionally, which allows you to better connect with the people following you. Since these connections are vital in business, businesses could most definitely benefit from using Instagram.
Here are my sources:
http://mashable.com/2012/05/29/instagram-for-beginners/#QyCvfZo8w8qH
socialmeadiajourney 