Hi everyone
I’m continuing my series on content marketing on different platforms. We’ve looked at Instagram and Linkedin so now were going to take a look at Twitter. Content marketing on Twitter follows the same rules as other social sites; you provide valuable messages to get people hooked and to gain an audience.
However, there is a difference between Twitter and those other sites and that is 140 characters. That limit changes everything and as a result, should define how a business chooses to build their brand on Twitter. Whether they are using Twitter to generating ideas, for self-promoting or doing market research all business should centre their Twitter marketing strategy around 140 characters.
All the steps for success on twitter are the same such as setting up objectives, identifying your audience, getting content ideas but what content marketers really need to do differently with Twitter is to decide your purpose on being on Twitter. Since you are limited to 140 characters can’t produce long articles or pieces of content instead you need to use it for a different purpose as part of your larger content strategy. The shorter messages can make it more difficult to connect with your customers or it can make that small connection all the more powerful it all depends on how you use those 140 characters.
The Method behind the tweet
It’s important that before any business begins tweeting that they decide exactly what they want to achieve on Twitter and how they are going to use each tweet to further that purpose.
- If you want to use Twitter to drive traffic to your businesses website or a different site then your tweets should be about highlighting why they should visit that site. What does that site provides for them, what is its value to customers, what can they get there that they can’t get anywhere else.
- You could use Twitter to call your customers towards a certain action like signing up for your newsletter or getting to take part in some competition. Again the theory behind these tweets would be convincing the customers that they will gain something by following that action.
- Selling products on Twitter is an obvious possible purpose yet it can be a successful one if done correctly but people use social sites to socialise so sometimes throwing a lot of product promotion at them can be harmful. So this a fine line to walk.
- Do you want to use Twitter to announce important events or sales or maybe just changes in your company; the daily going on’s. This can be very much to your advantage since it’s you going your customers a chance to be more involved with the Business. To really get to know your business and the people behind it.
- Perhaps you want to get to know your customers and their needs a little better. So you ask questions or use Twitter polls to do a little market research or get for some feedback to help improve your business for them. (for on this see my previous post on Twitter polls or Market research links for which are at the bottom of this article)
- Do you want to use Twitter to keep an eye on your competitors or build relationships with potentially influential businesses or people. This sort of networking is more than possible on Twitter and can be advantageous for your business and your brand.
it would be a mistake to choose only one of these also not to test all of these potential methods of marketing on Twitter just to see what your followers might respond to and therefore what is best for your company and brand. Whatever you want to achieve on this site the important to remember is the power of words, letter, characters even just 140 of them and is something that Twitter understand.
https://mention.com/blog/twitter-marketing-content/
http://contentmarketinginstitute.com/2014/12/twitter-founder-content-marketers-best-advice/
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